TheatreNOW is comprised of a group of performers, writers, directors and production staff who found themselves working together on theatre productions in the North Bay on and off for the past twenty years. In 1999, they decided to formalize this relationship by founding TheatreNOW. Their main objective is to produce original and lesser-known musical theatre, and to impart their love of live theatre to their audiences by maintaining high professional standards and creating a joyous atmosphere in which artists may create.